Customer Relationship Management

Course ID

105100

Course Description

This ILT Series course introduces the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management in a company. Students will learn how to create customer loyalty, define the four marketing tiers, define, the four types of CRM, define the CRM process, and evaluate critical success factors. Course activities also cover the goals and cost of CRM, CRM pre-implementation strategies, the CRM implementation process, tactics used to test CRM, and ways to modify operations costs to become customer focused. Students will also learn how to manage customer relationships over the Internet, identify the characteristics of eCRM, automate processes with eCRM, and customize eCRM interfaces for each type of eCRM user. The manual is designed for quick scanning in the classroom and filled with interactive exercises that help ensure student success.

Prerequisites

None

Audience

Business Professionals

Course Content

    Customer loyalty
  • Customer loyalty
  • Market intelligence enterprise

    CRM basics
  • Customer information
  • A CRM program

    Preparations for CRM
  • CRM and expenditures
  • Implementation planning

    CRM implementation
  • CRM implementation preparation
  • The implementation process

    eCRM
  • eCRM fundamentals
  • eCRM and automation

    eCRM customization and goals
  • eCRM customization
  • eCRM goals

For More Information

For training inquiries, call 850-308-1376

or email us at eramos@gbsi.com

Course Details

Duration - 1 day
Price - $250.00 USD


(Discounts may apply. Call for more information.)

Course Actions

Schedule

Acceletrain Collaborative Learning Environment (formerly know as VILT) places industry certified and expert instructors, peers, learners and multi-media components into a "borderless classroom", and interactive learning environment that can span multiple physical locations. VILT combines the benefits of the traditional brick-and-mortar classroom with innovative learning techniques and the cost savings of internet-based training.