Agile Marketing Boot Camp

Course ID

90080

Course Description

In this Agile Marketing training course we will explore why conventional methods of managing marketing no longer work, and why Agile Marketing, inspired by Agile software development, helps marketing teams get more done and adapt quickly to changing marketing requirements. We will explain the principles, processes, terminology and tools of Agile Marketing. We will provide real-world examples of how teams are using Agile Marketing today, and discuss how to inspire and organize marketers for maximum effectiveness in Agile Marketing teams. We'll also cover some practicalities of implementing Agile Marketing in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization and the impact of Agile Marketing on your budgeting process.
  • Create a buyer persona
  • Describe each persona's buyer's journey
  • Tailor your marketing model to your buyers
  • Organize your marketing work by strategic priorities
  • Use relative estimation for predictable performance
  • Use Scrum for adaptive and iterative planning
  • Use Scrum to track progress and improve productivity
  • Involve and deliver tangible results to executives and sales leaders
  • Measure effectiveness in ways that stakeholders understand
  • Effectively budget for marketing without a 12-month plan


    • Prerequisites


    Audience

  • Marketing Managers, Directors, VPs or CMOs
  • Marketing Specialists or Coordinators
  • Marketing Analysts and Database Managers
  • Agency Client Services Managers and Specialists
  • Account Specialists
  • Event Marketing Professionals
  • Media Buyers and Supervisors
  • Traffic Coordinators and Managers
  • Digital Marketers
  • Web Content Editors and Managers
  • SEO Specialists and Marketers
  • Art and Creative Designers and Directors
  • Copywriters
  • Public Relations Account Supervisors and Managers
  • Communications Specialists and Managers


    • Course Content

  • I. Agile Marketing Training Overview
    • Why Agile Marketing?
    • Principles of Agile Marketing
    • Process for managing marketing operations
    • People-skills and how they're applied
    • Perks of being Agile
  • II. Marketing 101
    • Target segments
    • Buyer personas
    • Marketing funnels
    • and sales pipelines
    • Buyer journeys
    • Marketing Models
  • III. Agile Marketing with Scrum
    • Scrum roles
    • Creating an initial marketing backlog
    • Working with user stories
    • Team capacity
    • Using relative estimation
    • Sprint planning
    • Minimum Viable Campaign
    • Execution during a sprint
    • Tracking progress
    • Using Scrum boards
    • Showing results with a sprint review
    • Improving the process with a sprint retrospective
  • IV. Metrics
    • Overview of "Data-Driven Marketing"
    • Reporting and dashboards
    • Analytics
  • V. Real-World Applications
    • Adaptive marketing
    • Iterative marketing
    • Putting them together
  • VI. Agile Marketing Practicalities
    • Transitioning to Agile Marketing
    • Sustaining Agile Marketing
    • Selling Agile Marketing into the organization
    • Budgeting for Agile Marketing

    • For More Information

    For training inquiries, call 850-308-1376

    or email us at eramos@gbsi.com

    Course Details

    Duration - 2 days
    Price - $1495.00 USD


    (Discounts may apply. Call for more information.)

    Course Actions

    Schedule

    Acceletrain Collaborative Learning Environment (formerly know as VILT) places industry certified and expert instructors, peers, learners and multi-media components into a "borderless classroom", and interactive learning environment that can span multiple physical locations. VILT combines the benefits of the traditional brick-and-mortar classroom with innovative learning techniques and the cost savings of internet-based training.